25+ YEARS IN PRODUCT DEVELOPMENT, DIGITAL STRATEGY & MARKETING
Using data and technology to achieve business goals and optimize customer experiences, across a variety of industries
CAPABILITIES:
- Product Development
- CX & UX Design
- Testing & Optimization
- CRM & Personalization
- AI, NLP, Chatbots
- Customer Support
- Automation / Self-Service
- VOC (ratings, reviews, surveys)
- Loyalty & Rewards
- Localization & Globalization
- Digital Marketing Strategy
- Direct Mail, Print, OOH, Radio
- Contests, Promotions & Events
INDUSTRIES:
- eCommerce
- Consumer Goods
- Travel & Hospitality
- Financial Products
- Telecom
- Entertainment / Ticketing
- Sports
FORMER ROLES:
- Chief Experience Officer
Visible Wireless - Senior Director, CX & UX
1-800-Flowers.com - Director of eCommerce
Entertainment Benefits Group - Assoc. Director, Global Digital
Starwood Hotels & Resorts - Director, Digital Marketing
Revolution Money - Digital Account Director
Weber Shandwick - International Digital Lead
National Basketball Association
During lockdown, people nationwide were leaning on contactless gift-giving to stay connected to families and friends.
As Senior Director of Customer Experience Technology at 1-800-Flowers.com, I discuss the spiking demand for gift delivery and how AI helped manage the surge.