I HELP COMPANIES FIGURE OUT COMPLICATED THINGS.
I work with organizations navigating complex initiatives, new opportunities, and situations without an obvious playbook.
I quickly get up to speed in unfamiliar domains, understand how the pieces fit together, identify the underlying problem, and bring the right people, systems, and perspectives together to move from ambiguity to execution.
My work has spanned international and U.S. markets, global marketing, digital products, customer experience, monetization, partnerships, technology, operations, and organizational transformation across sports, media, commerce, hospitality, travel, wireless, and financial services.
The common thread isn’t the industry. It’s solving problems.
WHAT I DO
Bring structure to complexity
When an initiative involves multiple teams, systems, stakeholders, vendors, or competing priorities, I create the structure needed to move it forward.
Figure out the problem
I get deep enough into the business, customer, technology, and operational context to understand what’s actually happening—not just the problem as it was initially defined.
Connect global priorities with local needs
I translate global strategies into approaches that work for different markets, customers, teams, and operating environments.
Integrate the pieces
I work across functions and disciplines, translating between business, product, technology, operations, data, and customer experience.
Turn strategy into execution
I don’t stop at recommendations. I build the roadmap, operating structure, processes, and alignment needed to make the solution work.
THE KINDS OF PROBLEMS I SOLVE
Global & Digital Growth
When a business needs to enter new markets, localize an experience, improve digital performance, or figure out how to turn digital engagement into growth.
Complex Enterprise Initiatives
When a critical initiative spans multiple teams, systems, stakeholders, vendors, or competing priorities—and someone needs to figure out how to move it forward.
Product & Customer Experience
When customer needs, business objectives, technology, and operations aren’t lining up—and the experience needs to work across all of them.
Revenue & Monetization
When a company sees an opportunity to create or grow revenue but needs to determine what the opportunity is, how it should work, and how to execute it.
Technology & Transformation
When new technology creates an opportunity—or a complicated problem—and the organization needs to translate it into something practical, scalable, and operational.
HOW I WORK
Understand the situation → Build fluency → Diagnose the problem → Connect people, systems & data → Design the solution → Build the operating structure → Drive execution
The work is rarely linear. The challenge is figuring out what needs to happen, who needs to be involved, what the dependencies are, and how to turn an ambiguous situation into something that can actually move.
SELECTED WORK
International Digital Expansion
Launched and managed localized digital properties across international markets, combining content, partnerships, advertising, analytics, and audience engagement to turn digital destinations into revenue-generating businesses.
Global Digital Commerce
Developed revenue and merchandising strategies across a global hospitality portfolio, including personalized merchandising, loyalty platforms, new ancillary revenue channels, and a CMS supporting 1,000+ hotels in 40 languages.
Enterprise Platform Transformation
Led complex digital advertising platform migrations involving business, technology, Ad Operations, sales, analytics, vendors, and executive leadership.
Self-Service & AI Transformation
Built a new self-service capability for a large multi-brand retailer by connecting customer data, business rules, APIs, conversational AI, digital experiences, and operational workflows—reducing customer-support costs by 20%.
EXPERIENCE
Principal Advisor | MAYDAY CONSULTING
Consulting across digital products, monetization, advertising technology, platforms, and complex enterprise initiatives.
PREVIOUS ROLES
Chief Product / Experience Officer | VISIBLE WIRELESS
Senior Director, CX & UX | 1-800-FLOWERS INC
Director of eCommerce | ENTERTAINMENT BENEFITS GROUP (EBG)
Associate Director, Global Digital Merchandising | STARWOOD HOTELS & RESORTS
Director, Digital Marketing & UX | REVOLUTION MONEY
International Digital Lead | NATIONAL BASKETBALL ASSOCIATION (NBA)
Earlier career spanning digital strategy, product development, partnerships, and global digital initiatives.
Connect with me on LinkedIn.com/in/MayNg
FEATURED SPEAKING & MEDIA
During the COVID-19 lockdown, contactless gift-giving became an important way for people to stay connected. As Senior Director of Customer Experience Technology at 1-800-Flowers.com, I discuss the surge in gift-delivery demand and how AI helped manage the resulting increase in customer-service volume.
RECOGNITION & CERTIFICATIONS
MAY NG 